PRODUCTION RESEARCH
Involved in the production process of films - in feature length films the research is usually completed by the script writer but in day time television shows it is used to cast certain people or to add legitimacy to the production. MARKET RESEARCH Finding out how something sells. The point of this is deciding whether something will sell well or not. Product research also comes under this topic. PRIMARY AND SECONDARY RESEARCH Primary research is finding your research and interpreting it yourself. For example, if a director gave you information about their job, you could use that information and class it as primary. However, if somebody gives you information, or you find it online and copy it almost word to word then it is classed as secondary information. AUDIENCE RESEARCH Know about target audience and decide which range of people would watch your programme or film. This means you are able to advertise to your target audience. It also allows you to target your audience more accurately. ADVERTISING RESEARCH This allows you to target your audience to create an advert for a product promotion. Promotion is very important for a product because it allows more people to view the product. Research can also help you discover what platforms to advertise your product on- whether it be television, YouTube, websites etc.... Comments are closed.
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Will TownsendA keen videographer and photographer. Currently studying Level 3 Creative Media Production at SGS WISE Campus, Bristol. Archives
November 2015
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