PrimaryPrimary research is research that hasn't been given to you by anyone. It is usually research that you have conducted yourself, whether that be in surveys, interviews, focus groups etc... Primary can mostly be a lot more reliable because it hasn't been tampered with or twisted in anyway. It is also unique to whatever you are researching. SecondaryAlso known as 'desk research', this research often comes from somebody else's resources. An example is taking information from somebody as they say it to you or from their survey that they conducted. It is also used by taking resources that are published online or in books. Secondary research can be found in public libraries or across the internet. How I've Used The Two:Recently, I used primary information to help me research the target audiences for each major production company and what their idents look/have looked like in order to create my own. This worked out very successfully because I was able to view which company had done to attract their audience. I looked at their idents using internet websites such as YouTube.
I also recently used secondary information too. We were given a task when we had to research certain types of courses, jobs and apprenticeships. The website that we were linked to had lots of information on and we had to pick out the most useful of that information. This means that the research had already been conducted by the website owner and had been published online. Overall, I think primary research is a lot more effective when it comes to looking at your results. Although it's harder to come across because you have to conduct the research yourself instead of easily finding it on the internet or in a library, I still feel its more useful. It is a way of getting people's honest opinions and truthful answers. Pros of Primary Research: Questions can be more easily aimed directly at the audience(s) It's new information so can't be outdated The psychology of the customer can be analysed Cons of Primary Research: Can be expensive May be bias due to audience members Pros of Secondary Research: Most of the time costs nothing or very cheap Gives a good overview of the market It's usually based on actual sales figures or research on large samples Cons of Secondary Research: Data maybe outdated or not updated regularly May not suit your exact needs Maybe twisted, edited, inaccurate Focus Group
I conducted a focus group to discover what people thought of my ident. I discovered that it would attract teenagers. I also discovered that people would expect my company to create comedy, adventure and documentary films. The reason why they said documentary was because the background looks like a screwed up map. They also said it was rememberable because of my image.
Survey using Survey Monkey
Most people said they would expect my company to create documentaries. The majority said that my target audience should be adults 30-50, which is different from my focus group. One person said it was professional and others said it was amateur. I agree with the person who said it was amutuer because I am only low budget production company.
At the beginning of the film I wanted to get a clear establishing shot to show the character's surroundings. This way, I would also be able to tell the audience about the time of the day (I wanted to show that it was 11am). I thought it was also important for the audience to get a clear view of what the student looks like, I have done this by adding a close-up shot of his face as he is walking. The audience need to know he is a student and not an adult or teacher. For my fourth shot, I thought about cinematography and what would look the most interesting/ visually pleasing. Therefore I had the idea to do a birds-eye view shot of the paper on the student's hand. Next I added a POV shot, of the student unfolding and reading the paper. An over the shoulder shot is effective when the character is reading the paper. It foreshadows something bad is going to happen. Once the figure appears in the background is the moment the audience knows something awful is about to happen. I wanted to create this kind of effect. Using the rule of thirds, I had "Teen 1" on one line of the grid and "Teen 2" on another line of the grid, but in the background rather than the foreground. Using aperture, I wanted to create a follow focus for shot 11. I wanted his hands to be in focus and then his face be in focus. When it actually came to filming, it didn't work so well because it didn't look natural.
Overall, I am very happy with my storyboard but if there is anything I would improve on it would be spending more time on my drawings to make them look more clear and also add more detailed descriptions to make people reading be able to understand my thoughts more well when filming the film scene. PRODUCTION RESEARCH
Involved in the production process of films - in feature length films the research is usually completed by the script writer but in day time television shows it is used to cast certain people or to add legitimacy to the production. MARKET RESEARCH Finding out how something sells. The point of this is deciding whether something will sell well or not. Product research also comes under this topic. PRIMARY AND SECONDARY RESEARCH Primary research is finding your research and interpreting it yourself. For example, if a director gave you information about their job, you could use that information and class it as primary. However, if somebody gives you information, or you find it online and copy it almost word to word then it is classed as secondary information. AUDIENCE RESEARCH Know about target audience and decide which range of people would watch your programme or film. This means you are able to advertise to your target audience. It also allows you to target your audience more accurately. ADVERTISING RESEARCH This allows you to target your audience to create an advert for a product promotion. Promotion is very important for a product because it allows more people to view the product. Research can also help you discover what platforms to advertise your product on- whether it be television, YouTube, websites etc.... Apprenticeship: Employment mixed with training that is linked with a job. You will learn on the job as well as off the job with your employer at college. Finally, you will be assessed at work to see what you've learned. Apprenticeships last around 10-18 months. Apprenticeships can also help you to build up a network of contacts and will give you industry experience. There are a few different levels of an apprenticeship: Level 2: equivalent to GCSEs, A* to C grades or Scottish National 5 Level 3: equivalent to A-Levels or Scottish Highers Level 4: equivalent to HNDs or foundation degrees Degree Courses: You know you want to go to university and that you want to work in the Creative Industries, but you have no idea how to choose the right course. The Creative Skillset Tick is a quality mark which identifies the degree courses that are best suited to prepare you for a career in the Creative Industries. The tick courses have the strongest link with the industry. Trainee Placements: Trainee finder can help. It matches the right people for the right placements in film and TV. Through this, employers get the opportunity to match the best trainee to the best position in the business. The company will add you to a shortlist and decide other yourself and others who is the best participant for the job. After this process, they will call you into an interview. Birth name: Englebert Ireland
Name now: Barry Ireland Born in: London, United Kingdom Lives in: Small town outside of London Age: 80 Back story: He was born into a very rich family in 1935. When he was younger he rebelled against being treated differently to standard class people in London. In 2015, he lives alone in a two bedroom apartment. His apartment isn't dirty and he isn't poor, but he isn't rich either. He is still very angry about not having a good childhood due to his parents' wealth. Children: 1 (adopted child) Barry was once in a relationship with a woman whom he'd known after moving into the town (when he was 19 years old). They stayed together until Barry was 30 and in that time adopted a child named Harry after finding out Barry's partner was infertile. Barry knew that his childhood was awful and wouldn't want Harry to experience the same thing, so he was sent to a regular state school than a private or grammar school. Barry is still in contact with his son however does not speak to his ex-partner after the divorce. However, Barry stopped talking to his parents when he moved away at 19. Job: Barry went to university and became a school teacher; teaching history to secondary school students. He took an early retirement at 58 after a heart attack which nearly ended his life. Now: He lives alone in the town. His son lives near by but works on his career as a builder. His son too no longer speaks to his mother (Barry's ex). |
Will TownsendA keen videographer and photographer. Currently studying Level 3 Creative Media Production at SGS WISE Campus, Bristol. Archives
November 2015
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