PrimaryPrimary research is research that hasn't been given to you by anyone. It is usually research that you have conducted yourself, whether that be in surveys, interviews, focus groups etc... Primary can mostly be a lot more reliable because it hasn't been tampered with or twisted in anyway. It is also unique to whatever you are researching. SecondaryAlso known as 'desk research', this research often comes from somebody else's resources. An example is taking information from somebody as they say it to you or from their survey that they conducted. It is also used by taking resources that are published online or in books. Secondary research can be found in public libraries or across the internet. How I've Used The Two:Recently, I used primary information to help me research the target audiences for each major production company and what their idents look/have looked like in order to create my own. This worked out very successfully because I was able to view which company had done to attract their audience. I looked at their idents using internet websites such as YouTube.
I also recently used secondary information too. We were given a task when we had to research certain types of courses, jobs and apprenticeships. The website that we were linked to had lots of information on and we had to pick out the most useful of that information. This means that the research had already been conducted by the website owner and had been published online. Overall, I think primary research is a lot more effective when it comes to looking at your results. Although it's harder to come across because you have to conduct the research yourself instead of easily finding it on the internet or in a library, I still feel its more useful. It is a way of getting people's honest opinions and truthful answers. Pros of Primary Research: Questions can be more easily aimed directly at the audience(s) It's new information so can't be outdated The psychology of the customer can be analysed Cons of Primary Research: Can be expensive May be bias due to audience members Pros of Secondary Research: Most of the time costs nothing or very cheap Gives a good overview of the market It's usually based on actual sales figures or research on large samples Cons of Secondary Research: Data maybe outdated or not updated regularly May not suit your exact needs Maybe twisted, edited, inaccurate
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Will TownsendA keen videographer and photographer. Currently studying Level 3 Creative Media Production at SGS WISE Campus, Bristol. Archives
November 2015
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