Originally I used a steady cam for my logo as I use a steadycam whenever I film but eventually I came to the decision that it wasn't very suitable for a logo. I decided to base my logo on the glasses that I wear because many people know me for my glasses.
To create my logo, I took a picture of myself (yes, a selfie...) and then put the picture into photoshop. I rubbed out my face using the eraser tool and the quick selection tool and ended up with only my glasses. I then used a colour overlay to make them black and added the dots on the sides using a white brush. To create my ident I used Adobe After Effects and Premiere Pro. I began by choosing a background from Google. I was looking for something that would give my ident a black glow around the edge. I came across the current background and it gave me the idea of an old film. I then inserted this background into After Effects as well as my logo PSD. I changed the blendmode of the background to make my logo have a brown burn effect. After looking on an old memory stick I found stock footage of a film camera flicker overlay, so I added this to my project and changed the blend mode of the layer. Finally I put the project into Premiere and added the sound of a film projector as well as added a "fade from black" and "fade to black". Outcome: I must say that I am extremely happy with my ident. I feel it is original and unique. I also feel that the simplicity helps a lot because of the lack of animation of the actual logo. Comments are closed.
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Will TownsendA keen videographer and photographer. Currently studying Level 3 Creative Media Production at SGS WISE Campus, Bristol. Archives
November 2015
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