Regulation is how the government and other organisations control what content is aired on television or radio at certain times or whether it is appropriate at all. An example of this is a programme that may contain a lot of adult humor would be inappropriate to air during the day time, while children are vulnerable to watch the content. Programmes like this would normally be aired during the watershed hours, these are 9:00PM - 5:30AM. Companies have been setup to control the content which is put on air. OFCOMOFCOM's main legal duties:
OFCOM basically controls the content which is put on television for several reasons. One reason is that it maybe offensive to the audience. People can complain about programmes to OFCOM if they find it inappropriate. If the programme receives a certain amount of complains then it shall be reviewed and eventually taken off air. Advertising Standards Authority (ASA)The ASA controls which adverts are broadcast on television and radio. They receive complaints from viewers and then review them to decide whether the advert should remain or air or not. They produce regular checks on adverts and send out surveys to see whether viewers agree with the adverts that are being broadcast. An example of one advert that the ASA received complaints about was the newest PayPal advert. It shows children excited and waiting for Christmas to arrive. Whenever their parents step in the door they offer to carry their shopping bags for them so they can see the presents inside of the bag, however the parents never have shopping bags. Eventually, you learn that the parents are ordering the presents online instead of going to shops during the Christmas season. This ad received complains because it suggested that Father Christmas is not real which could ruin Christmas for young children. Eventually PayPal agreed to only broadcast their ad at later times when children would not be awake. Comments are closed.
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Will TownsendA keen videographer and photographer. Currently studying Level 3 Creative Media Production at SGS WISE Campus, Bristol. Archives
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